Pirelli, the manufacturer of premium has made a return to cycling recently with the new P Zero Velo tire that are now available through Yas Cycles. Yas Cycles is in Abu Dhabi which specializes in cycling products will serve as the distributor for the new P Zero Velo range.
Cycling has become increasingly popular in the UAE and the partnership got off to an exciting start with a ride around the capital’s iconic Yas Marina Circuit, which serves as the venue for the Abu Dhabi Formula One Grand Prix, on Tuesday, January 23.
Commenting on the new tires, Johan Molenmaker, Global Sales Director, Pirelli Velo, said that Pirelli has been in the business of making advanced, winning tyres for the automotive industry for the past 100 years. With cycling enjoying a resurgence in popularity in the region, this was the right time for Pirelli to venture into using its tire expertise to return to cycling.
Molenmaker added that tire reliability and performance are critical whether you cycle for fun, or to race and the P Zero Velo range provides both performance and reliability. He said that Yas Cycles was the perfect partner for this venture as cycling is one of the fastest growing sports in the UAE, especially in Abu Dhabi.
Johny Macharis, COO of Yas Cycles, added: “Cycling has exploded in popularity here in recent years. It is now more accessible to cycling enthusiasts. Whether it’s the casual weekend warriors or the more serious riders, cyclists in the UAE want quality and assurance and reliability from their equipment.
Yas Cycles is the leading distributor of cycling equipment in Abu Dhabi and thus recognized the significance of Pirelli’s return to cycling. Pirelli is known for its design and development of tires used for Formula One races and hence Macharis expressed his confidence that the P Zero Velo range will prove to be a hit within UAE’s cycling community.
Peter Burger, Trade Marketing Manager Middle East and Indian Subcontinent, Pirelli, added that the launch event was really fun and thanked Yas Cycles and Yas Marina Circuit for their continued support.
There are three tires in the P Zero Velo range:
P ZERO VELO
T P Zero Velo comes with Pirelli’s SmartNET Silica for reliable grip in both dry and wet terrain, as well as outstanding puncture resistance and mileage.
P ZERO VELO TT
This tire is meant for high speeds and provides minimal rolling resistance and aero drag. This is the fastest tire and most performing tire in the range and incorporates Pirelli SmartNET Silica compound for excellent grip even at very high speeds on wet and dry surfaces.
P ZERO™ VELO 4S
The 4S is the way to go is meant for cold climates and has a unique tread design for drawing water away from your path, thus giving you control even when the weather is challenging. With outstanding wet grip and puncture protection, this clincher delivers a high-performing ride.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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