Pirelli is known for its highly unique and stylish annual calendars featuring renowned models who are shot by famous photographers. The calendars have helped many photographers to come into the limelight. The premium tire manufacturer has now set up a dedicated website for the Pirelli Calendar. The www.pirellicalendar.com site will serve as a hub for sharing various creative aspects of the preparations for next year’s calendar. The calendar will be unveiled in November 2016. The site will also showcase previous editions of the calendar that have been issued in the past 50 years.
Visitors to the site are invited to make the journey “step by step, together with its author Peter Lindbergh, the birth of the 2017 edition.” The first interview published on the site is with the German photographer who has been tasked with taking the photos for this year’s calendar. Exclusive images of the locations chosen as backdrops for the next Calendar and a ‘behind the scenes’ video have also been added to the site.
The 43 editions of the Calendar that have been published since the calendar was launched in 1963 are revealed in depth through the ‘Time Machine’ area, which includes images and condensed backstage videos that are presented in a chronological order by decade. They offer browsers a virtual journey through the evolution of aesthetics and customs. The photos and videos are supported by comments that provide further contect through historical and political details that are relevant to the period.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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