The Yokohama Rubber Co., Ltd., is pleased to announce that cars running on its global flagship ADVAN brand tires finished first and second in the GT300 class at the opening round of the 2022... Read more
The Yokohama Rubber Co., Ltd., announced today that it will support professional drifting driver Daigo Saito, who is competing in the FORMULA DRIFT® JAPAN (hereafter, FDJ) and D1 GRAND PRIX... Read more
Leading tyre manufacturer, Continental, and Dubai’s Roads & Transport Authority are working together on an initiative to distribute 1,000 meals for drivers this Ramadan. Starting on... Read more
The Yokohama Rubber Co., Ltd., is pleased to announce that a vehicle equipped with its GEOLANDAR SD offroad tires sold in overseas markets finished first in the Pro UTV Open class* of the SC... Read more
Bridgestone Middle East and Africa (MEA) unveiled its new Ramadan campaign for fleet drivers in the UAE in recognition of their hard work and resilience. The company’s ‘Eyes on The Road’ ini... Read more
How can you choose the right tire for your agricultural equipment? Is it better to opt for radial or bias solutions? It’s difficult to provide a universal answer. Choosing the right ti... Read more
Leading tyre manufacturer Continental has signed a Memorandum of Understanding (MOU) with leading Slovenian technology company, AV Living Lab, and its official local partner Location Solutio... Read more
The Yokohama Rubber Co., Ltd., announced today that it will supply its GEOLANDAR M/T G003 mud-terrain tires for SUVs and pickup trucks to support Team Mitsubishi Ralliart as it seeks to win... Read more
The Yokohama Rubber Co., Ltd., announces that today it has entered into a share purchase agreement with the Swedish-based Trelleborg AB to acquire all outstanding shares of Trelleborg Wheel... Read more
Bridgestone has been chosen as tyre partner for the Maserati Grecale, providing flagship Potenza Sport tyres for the Italian company’s latest D-segment utility vehicle (D-UV). Cutting-edge v... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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