Leading tyre manufacturer, Continental, and Dubai’s Roads & Transport
Authority are working together on an initiative to distribute 1,000 meals for drivers this Ramadan.
Starting on April 15 th , the initiative will target truck and taxi drivers and will take place at a Truck
Rest Area on Sheikh Mohammed bin Zayed Road in Dubai over the course of four days.
Representatives from both companies will be on the ground to distribute meals, while also
providing road users with tips to help them drive in a calm and safe manner this Ramadan.
“Safety is a top priority for Continental and as part of our Vision Zero Initiative, we are pleased we
can do our part in keeping the UAE’s roads safe, especially during the Holy Month. This is why we
set up our meal station on such a major route as the E311, to remind people of some of the more
important safety tips when driving and fasting. We are delighted to work with the RTA once again,
and hope that over the next four days, we can really make a difference and help road users during
this time,” said Mostafa Farouk, Marketing Manager at Continental Middle East.
Continental and the RTA understand that this is a particularly challenging time of the year for
drivers at times when blood sugar is low due to fasting. To assist drivers, the RTA has put together
a number of safety tips to follow, such as:
with your head up while driving
To discover more about Continental’s Vision Zero Initiative and to keep up-to-date with more
initiatives from Continental, please visit https://ae.continental-me.com/en/.
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