Leading tyre manufacturer, Continental, and Dubai’s Roads & Transport
Authority are working together on an initiative to distribute 1,000 meals for drivers this Ramadan.
Starting on April 15 th , the initiative will target truck and taxi drivers and will take place at a Truck
Rest Area on Sheikh Mohammed bin Zayed Road in Dubai over the course of four days.
Representatives from both companies will be on the ground to distribute meals, while also
providing road users with tips to help them drive in a calm and safe manner this Ramadan.
“Safety is a top priority for Continental and as part of our Vision Zero Initiative, we are pleased we
can do our part in keeping the UAE’s roads safe, especially during the Holy Month. This is why we
set up our meal station on such a major route as the E311, to remind people of some of the more
important safety tips when driving and fasting. We are delighted to work with the RTA once again,
and hope that over the next four days, we can really make a difference and help road users during
this time,” said Mostafa Farouk, Marketing Manager at Continental Middle East.
Continental and the RTA understand that this is a particularly challenging time of the year for
drivers at times when blood sugar is low due to fasting. To assist drivers, the RTA has put together
a number of safety tips to follow, such as:
- Avoid driving after a heavy meal, especially after breaking the fast
- Be patient while driving during fasting periods and be sure to leave a safe distance between
you and the vehicle in front of you - Expect traffic congestion and give yourself plenty of time to reach your destination to
reduce stress while driving - Avoid arguments with drivers who do not follow traffic rules or good driving practices and
stay in your lane - Take a good rest before driving – if you feel exhausted, drowsy or if you are yawning
frequently, you should stop driving immediately - If you are driving and it is nearly time to break fast, stop at the nearest petrol station or
grocery store to have a light meal and drink water, then resume driving to your destination - Ensure the air conditioning in the car is on, as the hot weather causes fatigue and
exhaustion - Avoid reclining the seat back too much and try to maintain your back in an upright position,
with your head up while driving
To discover more about Continental’s Vision Zero Initiative and to keep up-to-date with more
initiatives from Continental, please visit https://ae.continental-me.com/en/.
