Indian tyre manufacturer, MRL Tyres Ltd. (India) has launched a new website at www.mrltires.com. The new site has been optimized to provide mobile users with a better browsing experience and features enriched content. The site has a layout that has been designed to provide a reader friendly experience when browsing from tablets and smartphones.
MRL Tyres said that browsers can use the site to learn more about the company’s products, services and solutions. Visitors have the option to get the information based on their needs and preferences.
The new website also comes with integrated social media buttons for Facebook, Twitter, and LinkedIn to facilitate quick and better communication with the company’s clients. MRL will be constantly updating the content with helpful information, new tyre sizes, technical information, company announcements, and details of participation in global events and trade shows in the news section. The website has a section called Tyre Care & Safety area which provides browsers with practical information about tyre handling, maintenance and mounting, a highly useful service for professional users.
Commenting on the new website, Monit Malhotra, director MRL Tyres Ltd said, “We are excited about our new website launch and the robust information it provides for customers, investors, partners and media to better understand MRL Tyres best-in-class products and services. He added that as the company continues to grow and increase its presence in the market, the new website would provide visitors with information related to the company.
As part of the company’s bid to increase its global presence, the site is multilingual and is available in several languages including English, French, German, Italian, Russian and Spanish. Other languages would be introduced soon with the expansion of the company in key markets across the global. Currently, MRL Tyres operates in 85 countries.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She has expertise in writing copy both from the agency and corporate perspectives and has worked on press releases, website content, all kinds of marketing collateral and management of social media channels like facebook and Twitter. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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