Four years after Goodyear Tire & Rubber Co. starting selling tires online direct to consumers in the U.S., the tiremaker is taking the platform to Europe.
The company has begun with a pilot program in Germany, available online at: www.goodyear.de/shop. Goodyear says the program “gradually” will be rolled out across the rest of the European region “at a later stage.”
“This program responds to the needs of consumers who prefer the convenience of online shopping” said Frédéric Schilling, director of the e-commerce channel for Goodyear’s consumer business in Europe.
Goodyear says it has adapted the model of its U.S. e-commerce site for “the requirements of the European market for this pilot in Germany.” An initial step of the tire selection process asks consumers to choose whether they are looking for summer, winter or all-season tires.
But just like with the American launch, Goodyear says it is designed with the convenience-driven consumer in mind. It is a streamlined process that includes tire shopping, purchase and installation. Consumers pay for their tires and installation online.
“Goodyear is now offering German drivers a seamless online shopping experience, the superior performance of Goodyear tires and the confidence of having them installed by a trusted local retailer,” says Jürgen Titz, managing director of the company’s consumer EU Central and car dealer channel.
In Germany, Goodyear says its “dedicated partner network” of tire installers “currently covers over half of German households within a 30-minute drive.” Online tire buyers have their choice of installers, which the company says is particularly important in a seasonal tire market like Germany, where tire mounting appointments are in high demand during peak changeover seasons.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
Your email address will not be published. Required fields are marked *
© 2017 Morjan Media LLC. All Rights Reserved.