Indian tire manufacturer Ceat Tyres has confirmed that the company is planning to set up a tire factory in Bangladesh, according to reports from BDNews24. The company’s parent company, RPG Group, which is based in Mumbai has signed a joint venture agreement with the Bangladeshi group AK Khan to establish the plant with an initial capital of USD 67 million. Ceat will have a 70 per cent stake in the proposed joint venture. While Ceat will contribute technical expertise and management of the joint venture, AK Khan will contribute knowledge of the local market.
CEAT’s managing director Jyotibrata Banerjee said the company is hoping to become a leading player in the Bangladeshi tire market by setting up the proposed tire factory in Bhaluka, Mymensingh. By setting up the factory in Bangladesh, Ceat is hoping to manufacture and sell tires at prices that are 25 to 30 per cent lower than that of tires imported from India.
The tires made at the factory, once it is operational, will not be sold only in Bangladesh, but about 30-35 per cent of the factory’s production will also be exported to the countries bordering India.
The new factory will specialize in the production of bias tires for trucks, light and small commercial vehicles as well as tires for two-wheelers in the first phase of its operation. It will manufacture tires for automobiles in the second phase of its operation once its capacity has been ramped up.
Ceat had announced back in 2013 that it was planning to build a plant in Bangladesh but there was no further talk of the project. The project that has just been announced also is stated to require the same outlay of USD 67 million. This gives rise to the possibility that it is the previously announced project in 2013, that is now being revived with the same proposed investment amount.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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