Bridgestone which is the largest tire and rubber manufacturer in the world has launched a new branding campaign across the UAE called ‘Winning Matters’. The campaign will run throughout the month of September 2018.
As part of the campaign, consumers who purchase a set of Bridgestone tires from authorized Bridgestone dealers can exchange their tires with tires from Bridgestone or any other brand within 30 days of purchase.
Commenting on the campaign, Berna Akinci, General Manager – Marketing, Bridgestone MEA said that right from the time the company was established, Bridgestone has given great emphasis to ‘Quality Assurance.’ The company’s success is closely linked to the consumer’s trust and quality needs to be ensured with regard to all aspects like production, sales, technology and inspection so that Bridgestone can make a positive contribution to society.
Through the campaign, Bridgestone wants to emphasize its confidence in its technological and manufacturing capabilities to make and deliver products that meet the requirements of customers with regard to their mobility, safety and control in diverse terrains and conditions.
“Our Winning Matters campaign is an assurance for consumers to truly understand our commitment to ‘Serving society with superior quality’ by manufacturing premium tires that are reliable, safe and durable. It demonstrates our unwavering trust in our products as well as our retail services, to provide unparalleled quality throughout the consumer journey.” she added.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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