LIQUI MOLY, a leading German motor oil and additive specialist, will be rooting for the European Athletics Championships in Amsterdam as an “International Partner”.
In a statement, Peter Baumann, Head of Marketing at LIQUI MOLY, said that athletes showcase their peak performance in athletic tournaments, while they demonstrate theirs in commercial competition. He added that this is their common ground and the reason for their support for the European Championships.
LIQUI MOLY is the sole brand of oil advertising inside and outside the stadium. It is anticipated that thousands of spectators and millions in front of the television will follow the events which will last for five days. Bauman continued that for them, this is an outstanding opportunity to increase the popularity of their brand.
The company’s sponsoring engagement for the European Athletics Championships is only part of a wide array of international engagements to which it committed itself, including the MotoGP Motorcycle World Championship, the Alpine World Ski Championships, and the TCR Touring Car Racing Series.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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