Kärcher, which is one of the market leaders in cleaning solutions, in partnership with Sedana Trading has opened Kärcher Center Sedana Abu Dhabi. The flagship center was opened to the public in an event that was attended by Germany’s Ambassador to the UAE, H.E. Ambassador Goetz Lingenthal, Richard Nouira, Managing Director of Kärcher Middle East and senior executives from the Karcher Group and Sedana Trading.
The Kärcher Center Sedana Abu Dhabi is the outcome of a common strategies and policies that are shared by both Kärcher and Sedana. The Kärcher brand first came to the UAE through Sedana Trading in 1978 with Hot High pressure washers and has since grown provide best in class and complete cleaning solutions to the market. Kärcher went on to open its Middle East headquarters in 1998 in Dubai and now has a healthy presence in many Middle East countries. Over this period of time Kärcher has obtained as many as 600 active patents.
Richard Nouira, Managing Director, Kärcher Middle East said that at Kärcher, the company sees it as its mission to develop the right cleaning solution for every customer. It is also important for Kärcher to work with its customers over the long-term to ensure sustainable cleaning solutions, and develop a deeper relationship with them so that they shape the company’s strategies and policies. He went on to state that the opening of the flagship Kärcher Center Sedana Abu Dhabi highlights the company’s fruitful relationship with its partner, Sedana.
Speaking at the event, Karim Daniel, Operation Manager, Sedana Trading, also emphasized the quality of the company’s long partnership with Kärcher, saying that the company’s relationship with Karcher has gone from strength to strength leading to the opening of the Abu Dhabi store.
The Kärcher Centre Sedana Abu Dhabi will serve as a one-stop store for machines, accessories, detergents, service, and for learning how to tackle the cleaning needs in the region.
The flagship Kärcher Centre Sedana Abu Dhabi is located at Plot 1, M11 Mussafa Industrial area.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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