The Geely Automobile Group has announced that it has signed a long-term strategic partnership with NXP, a global provider of automotive electronics solutions at the CES Show. The two companies will work collaborate closely on a new platform for research and development to come up with new innovations in semiconductor technology that can be used in the automobile industry. This will support Geely’s efforts to merge as a word-class automotive manufacturer and make it more competitive at the global level.
The initial focus of the partnership will on further enhancing in-vehicle infotainment and telematics through development of radio chips, state-of-the art automotive micro controllers, secure car access, automotive networks and other applications.
At a later stage, the partnership will cover technical and R&D cooperation with regard to advanced driver assistance systems (ADAS); intelligent interconnected vehicles or vehicle-to-everything (V2X); and automotive network security. The two companies entered into this partnership as part of a larger global drive to make cars more than just a means of transportation, transforming them into secure information hubs.
Speaking about the collaboration, Hu Zhengnan, director of Geely Automobile Group Research Institute, said that Geely Automobile Group’s core development goals for the next few years are to achieve an annual production target of 2 million units by 2020, and become one of the top 10 automotive companies in the world. He described the company’s cooperation with NXP as a win-win partnership for both parties.
Steve Owen, executive vice president of sales and marketing for NXP Semiconductors expressed his pleasure in signing a long-term strategic partnership with Geely Auto Group, which is China’s leading privately owned automotive company. The two companies have worked together for many years on car entertainment systems, especially in the field of high-performance application processing using NXP’s i.MX processor family. The new deal will have NXP continuing to serve Geely as a trusted adviser providing dedicated technology to help Geely’s brands become ever more competitive.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
Your email address will not be published. Required fields are marked *
© 2017 Morjan Media LLC. All Rights Reserved.