Faurecia, which is one of the largest automotive suppliers worldwide has revealed its new visual identity and tagline. The company said that the new identity is meant to reflect the group’s positioning as a key player in the mobility business and marks a new era in its development.
The automotive industry is evolving at a very rapid pace, especially with relation to connected vehicles and autonomous vehicles and the need to become more environment friendly. With Faurecia being one of the main suppliers of automotive seating systems and other key components, the company is modifying its identity and marketing strategy in order to move with the times. Its new strategy is to focus on developing technologies for sustainable mobility and “Smart Life on Board.” The new tagline “Inspiring Mobility” is meant to fully reflect this mission.
The logo has been freed from its box to highlight the company’s commitment to work in an open innovation ecosystem. The typeface has also evolved to highlight the Group’s modernity and its shift toward accelerating technology. The addition of a ruby square at the beginning of the logo marks the beginning of a new era in the company’s history.
Speaking about the company’s new identity, Patrick Koller, Faurecia CEO, said that he was pleased to reveal to the company’s 100, 000 employees, customers and its partners its new visual identity which aligns closely with its ambition. He said the launch of the new identity marks an important moment in Faurecia’s history as it embarks on a new trajectory of accelerating profitable growth and technology innovation.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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