Corning showcased a dashboard prototype featuring the company’s Corning Gorilla Glass for Automotive Interiors at the Society for Information Display’s (SID) Display Week. The Display Week is being held from May 21 to 26 at the Los Angeles Convention Center.
At the company’s booth at the event, Corning displayed for the first time a standalone dashboard prototype that highlights sleek, 3D, cold-formed Corning Gorilla Glass for Automotive Interiors. When compared to other types of glass, the Corning Gorilla Glass is highly suitable for automotive interior displays in connected cars due to its durability, design flexibility and high-tech capabilities.
Commenting on the new product, Fabio Salgado, program manager, Corning Automotive Interiors said that Corning’s Gorilla Glass has transformed the relationships and daily interactions with smartphones for customers, and now the company is using this premium material in automobiles to enhance the way motorists interact with their cars. Using thin, scratch-resistant, and optically advantaged Corning Gorilla Glass for Automotive Interiors will further enhance and enable features like multi-touch response and haptic applications, as well as anti-glare and anti-reflective surface treatments. This will help customers to enjoy the luxurious and modern feel of glass without experiencing its disadvantages like harsh daytime and nighttime reflections.
He added, “We at Corning believe that tough, beautiful technical glass is key to bringing cars into the vivid connected future.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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