New and used car showrooms need a lot of space to display vehicles. Autobahn Motors in Singapore has come up with an innovative concept to minimize its use of space for displaying vehicles. This method might possibly be used in other markets where real estate is highly expensive like in Tokyo or even Dubai. Customers coming to the Autobahn Motors building in Singapore can buy used cars like they would buy snacks from a vending machine.
The entire building has been designed like a giant set of toy cars with a multi-level window façade comprising 15 levels and four columns housing a wide range of exotic and luxury vehicles like Ferraris and Porsches. A high-tech automated system is effectively manages an inventory of about 60 vehicles and can retrieve a vehicle in seconds. Customers who enter the showroom on the ground floor can use a touchscreen to choose the car they want and the cars would arrive on the ground floor in just two minutes. Thus, using this vending machine format, the company is able to make efficient use of the limited space it has.
Gary Hong, the general manager of Autobahn Motors said that the format was an innovative and creative solution to meet the need for storing a lot of cars while making it easy to display them to customers.
Carvana, an online marketplace for used cars, is another company that has used a similar concept to set up vending machines for cars in US cities like San Antonio in Texas. Each store is an all-glass, five-story building with three delivery bays and the capacity to store 20 vehicles. These are loaded in advance of a customer’s pick-up.
This idea has already taken the concept of window shopping for cars to an altogether different level.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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