Smartphone use and connectivity have assumed growing impotance in recent years. Hence, it will not come as no surprise that a recent report by CapGemini states that 95 percent of motorists are likely to use in-car assistants by 2023. Smart assistants like Alexa, Google Assistant and Siri are more popular than ever.
It has now become the norm to check Alexa for details regarding any issue that you are doubtful about whether it is directions for navigation or the potential for a sandstorm. Now, this is done on smartphones, but sooner or later this will become a norm with regard to in-car experiences as well.
The report released by the CapGemini Research Institute is based on the results of a survey that covered over 7,000 consumers who have used voice assistants inside their vehicles and 300 executives belonging to the automotive industry. The report is also based on insights gained from interviews with eminent executives in the auto and voice service sectors.
The study reached the conclusion that the rate of adoption of voice assistants will grow at a significant rate and is set to reach 95 percent adoption within the next three years. According to the report, “our seemingly insatiable appetite for voice assistants translates into a huge opportunity for automotive organizations – if they understand how to satisfy it.”
Presently, about half (49 percent) of the consumers who participated in the study use voice assistants in their vehicles for a wide range of functions. 77 percent used the assistants for navigation and to play the music of their choice, 46 percent use these assistants to book service appointments and 45 percent use them to order specific goods and services like food delivery.
One area of concern about the projected increase in the use of such services is that only 28 percent of the participants in the survey rated their voice assistant services experience as “great” with 59 percent ascribing a “satisfactory, but needs improvement” rating to these services.
“Voice assistants are becoming an essential part of how people experience cars, and safely manage their lives while on the move,” said Markus Winkler, Global Head of Automotive at Capgemini. “This report demonstrates how the automotive industry should be using voice as a strategic asset both to build customer engagement and grow revenues with connected services over time.”
Winkler concluded by saying that to make further progress, the automotive industry needs to educate consumers about voice capabilities and data security. The industry needs to work on adding greater levels of adaptability and personalization as well as intelligence to achieve better situational relevance and higher levels of integration between in-car and at-home voice assistants to maximize value.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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