Germany based Brose Group, a leading manufacturer of automotive components has expanded its footprint in China with a new headquarters and adjacent plant in Shanghai. The new office will serve as the hub for controlling a workforce of 600 employees spread across 12 sites in China and six production facilities and sales office in Thailand, Korea and Japan. The company has invested a total amount of 72 million euros in the new facility. The Chinese market contributes to 20 per cent of the Brose Group’s turnover and the company is aiming to increase this share to 25 per cent by 2025, with the turnover increasing from 1.2 billion euros to 2 billion euros.
Brose has considerable expertise in the field of mechatronics and electrification of vehicles and feels there is vast potential for growth in the Chinese market. The company is planning to ramp up its alliances with local partners and focus more on development efforts.
The new headquarters has been set up adjacent to a production site and is located 40,000-square-meter site. The plant occupies 14,000 square meters and is expected to produce 3.3 million components and systems an annual basis. In the next two years, Brose has plans to double its production volume.
Speaking about the new facility, Jürgen Otto, the CEO of Brose said that China is the leading market for electromobility and the company will come up with new and innovative products for local and overseas customers that will further enhance the efficiency of electric and conventional vehicles.
Brose is also working on new adjustment systems for the vehicle interior along with power opening and closing side doors.
Brose initially began operations in China with production of window regulators and now manufactures its complete product range locally, from door and seat systems to electric motors and drives.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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