BMW’s technology subsidiary, i Ventures, is betting heavily on virtual reality. The company recently spent a significant amount picking up a stake STRIVR Labs. STRIVR labs is a company that has received several awards for implementation of VR programs in companies.
We might get the idea that BMW is keen on developing virtual racing games or programs for motorsport fans. Currently, though the German auto manufacturer is focusing on using VR to enhance training for employees who are working in dealerships and in other places so that they can improve their efficiency. As an outcome of using VR, BMW customers can hope to benefit from better service.
In the long run, there is every possibility that BMW i Ventures will advance further with the use of VR and use it within vehicles. Though it does not lend itself easily to making driving a better experience, VR can be used to help novice drivers learn how to drive better. They can learn techniques to avoid or minimize the impact of accidents and improve their driving skills.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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