As one of the pioneers in the use of a smartphone as a digital vehicle key since 2018, BMW is pressing ahead with the development and popularisation of its BMW Digital Key feature, which is... Read more
20 years have passed since the first generation of BMW iDrive made its debut. Now, at the Consumer Electronics Show (CES) 2021, BMW is announcing the next chapter in its display and operatin... Read more
BMW Group Middle East and its two importers for the United Arab Emirates, AGMC and Abu Dhabi Motors, announced a Memorandum of Understanding (MoU) with Etisalat at Dubai’s annual technology... Read more
With the BMW Motorrad Definition CE 04, the BMW Group is presenting the near-series version of the BMW Motorrad Concept Link at #NEXTGen 2020. As a link between the analogue and digital worl... Read more
After the phenomenal global digital launch of #NEXTGen 2020, BMW Group Middle East hosted its localised event showcasing the extraordinary insights and previews of the BMW Group’s technologi... Read more
Those who drive a threesome are spoiled for choice Choice. Nevertheless, BMW promises that the sporty driving experience will always be is anchored right at the top of the BMW DNA. As with t... Read more
Piëch Automotive AG, the automotive start-up based in Zurich, Switzerland, has appointed a number of leading executives, as it builds towards the launch of a pure-electric two-seater sports... Read more
The premium automobile manufacturer BMW is presenting itself at Auto China 2020 in Beijing with new models and concepts for extremely sporty driving pleasure and sustainable mobility. The fo... Read more
BMW Group Middle East is hosting a brand-new series titled the LVL Up Academy taking place through September. The series provides future eSports stars and casual gamers an opportunity to eng... Read more
This new notebook lets you keep track of your important appointments and reminders not as usual in black type on a white background, but in white type on a black background! The new “W... Read more
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