Holoride, the division of Audi that was spun off as a virtual reality start-up at the 2019 edition of the Consumer Electronics Show recently decided to showcase its in-car VR experience to t... Read more
Ford had announced a few months ago that it had teamed up with London-based company Gravity Tech to use virtual reality technology for the design of cars in 3D. Ford has announced that this... Read more
There was a point when it was never possible to think that augmented reality or virtual reality would ever have anything to do with the automotive world. That scenario has changed now, with... Read more
BMW’s technology subsidiary, i Ventures, is betting heavily on virtual reality. The company recently spent a significant amount picking up a stake STRIVR Labs. STRIVR labs is a company that... Read more
Trelleborg has revealed plans to debut a new virtual reality (VR) app that will feature its agricultural tires at the forthcoming agricultural trade show, EIMA. The 2016 edition of EIMA will... Read more
Schaeffler proved to be a hit with visitors to the Automechanika 2016 trade show that was held recently in Frankfurt. The company’s aftermarket business division participated in the show whi... Read more
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