BASF All Set for SEMA Show with New Palette
BASF Automotive Refinish is all set to make a splash at the 2016 Specialty Equipment Market Association (SEMA) Show which is scheduled to be held in Las Vegas from November 1 to November 4 in Las Vegas. The company will open a new world of colors to visitors with its new palette, custom vehicles, customized pain solutions and the unveiling of its “Color of the Year”. The “Color of the Year” will be showcased on a restyled 2009 Nissan Skyline GT-R.
For those who love to customize their cars, BASF offers plenty to choose from with its collection of 108 new inspirational colors named New R-M ONYX HD / Diamont “Zyrilliant” Colors. These colors are meant for custom car builders. The BASF booth will also serve as the venue for the legendary custom car builder, Chip Foose to unveil his latest model that will showcase BASF’s Glasurit 90 Line paint. He will present the prize to the winner of the second edition Glasruit Best Paint Award.
According to Dan Bihlmeyer, BASF North America Marketing Head, Coatings Solutions, BASF will occupy the largest area yet at the SEMA show in order to feature the company’s latest innovations for the Automotive Refinish market. With brilliant new colors, five customized world class vehicles, and a wide range of products and services, BASF is all set to highlight its position as the market leader in automotive refinish industry.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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