Toyo Tire U.S.A. Corp. (Toyo Tires®) brings back the Toyo Tires® Treadpass™ for its 8th consecutive year as a new virtual and immersive experience with over a dozen one-of-a-kind vehicles ma... Read more
Cooper Tire used the recent SEMA show that was held in as Vegas in the first week of November to launch Discoverer EnduraMax, its new all-season SUV tire. The new Cooper Discoverer EnduraMax... Read more
Hunter Engineering used the 2018 SEMA show to launch its Quick Tread Edge drive over tire tread depth measurement tool. The tool can be installed either as a standalone unit with two mountin... Read more
Cooper Tire won the New Product award at the ongoing SEMA Show in Las Vegas for its new Discoverer AT34S tire. The tire is positioned as an all-weather, all-terrain tire that is meant for us... Read more
China’s Hangzhou Zhongce Rubber Co. Ltd. used the recent Specialty Equipment Market Association (SEMA) Show in Las Vegas to launch its new “Smart Tire System” for fleets. The company h... Read more
3M Automotive Aftermarket Division, which is part of 3M, used the SEMA Show to announce what it says is a system that can transform automotive painting. The company launched the 3M PPS Serie... Read more
Cooper Tire bagged the New Product Award at the ongoing Specialty Equipment Market Association show in Las Vegas for its new Evolution H/T tyre. The tyre won the award in the tyre and relate... Read more
Forgeline Motorsports is planning to debut its newest one-piece monoblock design wheel, the DR1, at the 2017 edition of the Specialty Equipment Market Association (SEMA) show. The show is sc... Read more
DEI, which is one of the key players in the manufacture of heat and sound control products for the automotive and powersports aftermarket, used the recent SEMA Show as the platform for the l... Read more
BASF Automotive Refinish used the recent SEMA Show in Las Vegas to unveil a new line of colors and announce its official 2017 “Color of the Year”. The new Diamont Zyrilliant and... Read more
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