SOUQ.com, is one of the biggest e-commerce sites in the Middle East. The platform has launched an automotive category which will provide exciting deals for the online purchase of car accessories. This is the first time that customers in the region will have a chance to choose and buy from a wide range of car care products and accessories with just a click of a button. This new category on SOUQ.com will cover spare parts, tires, interior and exterior car accessories, audio and video systems, GPS navigation systems, car care protection products as well as car tools and devices.
In the UAE, car customization is a segment that is witnessing dramatic growth with customers opting to purchase aftermarket accessories in order to make their drive more comfortable and enjoyable. With the launch of this new category, SOUQ.com is staying ahead of the curve and anticipating the future needs of consumers in the region as the trend towards car customization is seen as a major driver for the market until the end of 2024. Based on a report prepared by Persistence Market Research, the car covers segment alone is estimated to record the highest CAGR of 6.8 percent, to reaching a value of USD 61.59 billion by 2024-end.
The automotive category on souk.com will serve as a one stop online store for car accessories where they can buy the latest cool car gadgets and accessories from major brands like Skypine, Kenwood, Garmin and Mabutie. The items on sale include the trendiest interior accessories as well as technologically-advanced audio and visual systems.
Speaking about the new category, Saleem Hammad, General Manager KSA, SOUQ.com, said the company’s goal is always to put its customers at the heart of its business. Constantly adding new categories is part of souk’s drive to deliver a world-class online shopping experience to its customers. According to him, the introduction of the new category is in line with the digitalization of automotive business in the region and will cater to the needs of digitally savvy consumers who are leading the online shopping trend.
He added “with E-commerce set to dominate the way we make our daily purchases, we remain even more committed to our vision of connecting people with innovative products and categories, amazing deals and groundbreaking technology.”
SOUQ.com will now, through the automotive category provide consumers with access to products from major automotive brands including Autostar, Boschmann, Goodyear, Hyundai, Pioneer, Car Care Express, Armor All, Kraftwerk, Roadmaster, Sonar Tires, Garmin and many more.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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