The Rolls-Royce Cullinan was named as ‘Prestigious Luxury SUV of the Year’ at the 2018 edition of the ArabWheels Awards ceremony.
The ArabWheels Awards recognizes the best and latest models when it comes to automotive design, technology, performance, and luxury. The event was held at the Meydan Hotel in Dubai on November 14 and some of the most popular and influential automotive models emerged as the winners at the event.
The Rolls-Royce Cullinan is positioned as the first super-luxury SUV in the world and represents the pinnacle of Rolls-Royce’s ‘Effortless, Everywhere’ ethos when it comes to both driving and lifestyle. The Cullinan is a thoroughly luxurious all-terrain vehicle and is like no other vehicle in the world.
The model was the clear winner in its category, and impressed the knowledgeable judges with its innovative technology, luxurious interiors and its industry-leading power and performance.
Commenting on the award, Rami Joudi, Regional PR and Communications Manager at Rolls-Royce Motor Cars Middle East, Africa and India, said that this was the first award for the Rolls-Royce Cullinan and went on to express his belief that it would win many more such awards.
Joudi said, “I feel very privileged to receive the ‘Prestigious Luxury SUV of the Year’ award on behalf of all my colleagues at the Home of Rolls-Royce Motor Cars in Goodwood and Rolls-Royce Motor Cars Middle East and Africa regional office. This award goes to the 500 engineers and highly-skilled people who worked on Cullinan, the Rolls-Royce of SUVs.”
Issam Eid, Editor-in-Chief, ArabWheels magazine, said that the ArabWheels Awards are not just about recognizing the top models in every category, but are also held with the intention of informing potential car buyers about the vehicles that should be on their shortlists. The consumers also have a 50 percent say in selecting the winners through the online voting process for the awards. The judging panel comprising highly expert jurors accounts for the balance 50 percent and ensure the integrity and credibility of the awards. They also serve as an important resource for the industry with their focus on excellence and innovation on a regional scale. Thus, the awards achieve a balance between consumers and expert motoring journalists.
With the Cullinan, Rolls-Royce forayed into a new market of discerning automobile customers in the UAE who are looking for a ride offering refinement, outstanding comfort and off-road capability. The Rolls-Royce Cullinan’s ‘Architecture of Luxury’ leverages superlative engineering to create an environment of immersive luxury with the driver and passengers experiencing power and performance through a smooth and silent ride that can easily tackle any terrain.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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