Nissan has announced that it has appointed Guillaume Cartier as Senior Vice President and Chairman of its Africa, Middle East, and India region (AMI) and as the Head of the Global Datsun Business Unit. His appointment will come into effect from April 1st 2020.
Guillaume Cartier will helm the regional management committee and will also be held responsible for business strategy and performance with all functional heads for the Nissan brand. At the global level, he will be the Head of Datsun.
Cartier, who is 51, previously worked for Nissan’s Alliance partner Mitsubishi, as the Executive Officer and Senior Vice President of Mitsubishi Motors. Prior to this stint, he had held several senior positons with Nissan including that of SVP Sales & Marketing for Nissan Europe in 2013. He had initially joined Nissan in 1995.
As a veteran of the automotive industry who has spent over 25 years at both Nissan and Mitsubishi handling multiple roles covering global and regional operations, Cartier brings significant marketing and sales expertise and a keen focus on business transformation to his new role.
Commenting on Cartier’s appointment, Nissan’s global Chief Operating Officer Ashwini Gupta said that the Africa, Middle East and India region continues to be a key market for Nissan in terms of long term growth and potential market share.
Gupta said, “Cartier brings in a wealth of senior experience from this part of the world, having over 25 years at Nissan, and our alliance partner Mitsubishi, which will be vital in continuing to drive our business forward by meeting the needs of an expanding and evolving customer base.”
Speaking about his new role, Cartier said: “I am delighted to take on the role of chairman for Africa, Middle East and India region and I look forward to working with our regional leadership to continue growing our presence across our markets. We have a strong positioning in terms of products, services and industrial foot print, as well as an opportunity to expand our Nissan Intelligent Mobility (NIM) platform and innovative approach to mobility solutions across the region.”
“My appointment comes at a time of unprecedented change in our world today. We know these are challenging times for our industry as well as other sectors. This is when we must focus on what matters for us as a global company with a commitment to enrich people’s lives and ensure the health and wellbeing of our customers, business partners and employees.”
Cartier has an MBA from ESSEC Graduate School of Economics and Commerce University. He will take over from Peyman Kargar who is moving on to a strategic corporate role at Nissan after spending three years as AMI Chairman and global head of Datsun.
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