Nissan launches innovative manufacturer-backed roadside assistance program in the Middle East

Nissan has introduced a comprehensive manufacturer-backed roadside assist program, Nissan Assistance, in the Middle East, designed to enhance convenience and ownership experiences for customers across the region. Debuting on the all-new Nissan Patrol, this innovative program is available to customers in select markets and will be made available across all MY25 models, setting a new standard for customer care and convenience.

Nissan Assistance, which ensures that help is just a call away, includes a wide range of services tailored to address everyday challenges and unique driving needs. These include onsite support for minor mechanical and electrical faults, flat tire replacement, and towing assistance to the nearest Nissan authorized service center in the event of a breakdown. The program also provides lockout services for lost keys, fuel assistance, and exclusive sand recovery of up to 10 kilometers inside the desert, the most extensive coverage in the market.

Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS – Nissan, INFINITI, said: “Our customers are at the heart of everything we do, and with the introduction of Nissan Assistance, we are setting a new benchmark for convenience and care. This program reflects our commitment to enhancing ownership experiences and offering unparalleled support through innovative solutions. Nissan Assistance empowers our customers to drive with confidence and enjoy peace of mind wherever their journeys may take them.”

When customers contact the 24/7 multilingual call center, highly trained and experienced agents first attempt to resolve issues over the phone, ensuring quick and effective support. If onsite assistance is required, Nissan’s trained technicians promptly reach customers within a short timeframe to provide services such as flat tire replacement or a battery boost. Customers also benefit from WhatsApp support with live tracking, allowing them to stay informed of their assistance in real time.

For more complex issues and should a vehicle need to be towed to an authorized Nissan service center, customers enjoy additional conveniences such as complimentary taxi services within city limits. In the event of a breakdown abroad, the program provides up to three days of hotel accommodation. If repairs exceed 72 hours, customers are further supported with a complimentary flight ticket back to their country of residence, ensuring peace of mind during unexpected situations.

To reach Nissan Assistance, customers can simply scan the QR code conveniently placed in the main warranty booklet or on the driver-side door, to directly connect with support services. Additionally, WhatsApp support is also available, ensuring customers have seamless and immediate access whenever needed.

Nissan Assistance provides five years peace of mind to customers and is currently available in Bahrain, UAE, Oman, Kuwait, Qatar, Jordan, and Lebanon, with plans to expand into additional markets over time.