Mercedes-Benz has opened a new state of the art training center in Dubai Production City. The center is meant for use by all authorised general distributors and dealers for Mercedes-Benz Cars Middle East (MBCME) and Daimler Commercial Vehicles MENA (DCVMENA). It is expected that the center will raise the standard of the current training programs available in the Middle East and will go a long way towards ensuring that global service standards are maintained.
Launched with an official opening ceremony to key staff and stakeholders yesterday (10 September), the 32,000 sq. centre is designed to offer leading in-house training for its raft of divisions including; management, sales, customer services, parts, service, as well as all technical staff employed at Daimler Authorised General Distributors and Dealers in the region. With six dedicated training areas and three technical workshops, the state-of-the-art facility aims to educate all personnel employed at Daimler under one roof, and can be used by Mercedes-Benz Cars, Mercedes-Benz Vans, Mercedes-Benz Trucks, Daimler Trucks, Buses and FUSO.
This base in Dubai will also act as an education hub for up to 96 trainees per day, teaching them about the full Daimler product range within this facility, a bespoke AMG training area is also available in addition to one spacious exhibition area for vehicles showcasing the latest Mercedes-Benz showroom furniture and technology.
Mercedes-Benz prides itself on world class customer service and will continue to run its highly effective certification programmes for Sales, Service, Parts, Diagnostic Technicians and Management from the centre. All Sales and Service Consultant employees have to complete the comprehensive certificate programme within 24 hours of joining to uphold the high quality standards set out by the brand.
Commenting on the new training centre, Mr. Pablo Souto, Head of Training of MBCME said “We are committed to offering exemplary training to all Daimler staff and are excited to bring everything under one roof in our new training site. Through thorough training and education programmes, we will maintain the global standards set by our colleagues across the world and offer Daimler network staff within the region the opportunity to learn best-in-class skills and techniques.”
Mr. Majed Al Suwaidi – Managing Director – Dubai Production City and Dubai Media City said “Mercedes-Benz is a brand with a huge legacy and we are very pleased to have this unique training facility in Dubai Production City. Innovation, technology and development are key to growth in this market and this centre will create a standard-bearer for quality within the automotive industry here in the Middle East. This opening underlines Dubai’s welcoming business environment and world class infrastructure as well as DPC’s efforts and commitment to continue attracting global brands”.
The opening ceremony was held at the new training centre on 10 September and was attended by key stakeholders including; Head of Mercedes-Benz Global Training Mr. Mathias Vaitl, Mark De Haes President and CEO of MBCME, Karl-Wolf Ahlden President and CEO of DCVMENA, Pablo Souto Head of Training, local suppliers, partners and dignitaries from TECOM group, Group CEO, Mr. Malek S. Al Malek, and Managing Director of Dubai Production City, Mr. Majed Al Suwaidi.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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