Jaguar Land Rover proved to be really popular at the 2017 edition of the Middle East Car of the Year Awards (MECOTY) which were held in Dubai on Thursday, March 30. The company won awards in three categories with the F-Pace, the F-Type SVR and the Range Evoque Convertible proving to be the winners.
The F-Pace emerged as the “Best Compact Premium Performance SUV” while the Jaguar F-TYPE SVR won the “Best Premium Performance Coupe” award. The Range Rover Evoque Convertible’s uniqueness was duly recognized with a special “Industry Pioneer” award.
Speaking about the three awards, Bruce Robertson, Managing Director of Jaguar Land Rover Middle East and North Africa, said that renowned award platforms like MECOTY help to drive the industry forward.
He added, “We are honoured to continue to be recognized for our products. The Jaguar F-PACE, Jaguar F-TYPE SVR and Range Rover Evoque Convertible truly demonstrate our commitment to delivering best-in-class, premium and exhilarating driving experiences for our customers.
The Jaguar F-PACE is a performance crossover vehicle that is meant to provide customers with the agility, responsiveness and refinement that all Jaguar models are known for, along with the versatility needed for daily use and unrivalled dynamics. The vehicle was developed using Jaguar’s Lightweight Aluminum Architecture and s notable for some features that it shares with the F-TYPE like its fender vents, distinctive tail light graphics and the powerful rear haunches.
The Jaguar F-TYPE SVR is the first Jaguar SVR, that was designed to fully utilize the full potential of its lightweight aluminium frame while retaining its tractability and usability on a daily basis. It is lighter and more powerful and offers motorists the benefits of an enhanced chassis and driveline and active aerodynamics.
The Range Rover Evoque Convertible is the world’s first luxury compact SUV convertible and hence can be considered a truly innovative model. It effectively blends the bold design and refinement of Evoque with comprehensive specification and a sophisticated folding roof.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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