Genesis has launched a new retail concept in the UAE. The brand says its “shop in the shop” concept aligns with the next generation of global standards. Genesis has further enhanced premium retail experiences by innovating its Shop in Shop sales and after sales system across strategic emirates in the UAE.
Genesis has integrated customer experiences and spatial design with the brand core values of understated elegance, artistry, and pure design elements across its sales and services outlets in Sharjah (sales & services), Dubai, Fujairah, and Ras Al Khaimah (after sales). This further extends the brand’s commitment towards delivering high quality design and finishes that further enhance its sophisticated retail value proposition.
The company has reimagined the customer experience at every point within the revamped retail network, Genesis has innovated a truly integrated and ambient retail concept as part of which it has combined showrooms, refurbishment facilities, and service facilities under one roof in each of its enhanced, comprehensive facilities.
This customer-centric approach will build on Genesis’ mission to establish real and meaningful relationships with customers in the UAE by providing enhanced customer touchpoints and a best-in-class premium-buying journey.
“Genesis has a pedigree of elegant design innovation that demonstrates meticulous attention to refined detail across all facets of the product and service mix. This is why we take an audacious stance towards creating high-quality facilities that epitomize Genesis’ premium brand character,” said Saad Belda, Regional Network Development Manager, Genesis Africa & Middle East.
He added that with the upgraded Shop in Shop system, the company will be offering a modular retail showroom design concept that is expandable, adaptable, and that can be integrated within any high-selling environment. Genesis teamed up with Juma Al Majid, the brand’s partner in the UAE to uphold its strong design principles that delivers a bold and holistic retail value proposition to customers in the UAE.
With evolved sales and services in Sharjah, and after sales transformation across showrooms in Fujairah, Ras Al Khaimah and Dubai, the Genesis Shop in Shop concept offers a premium experience for both sales and after sales services including spare parts, quick lube, body & paint. The service centers also offer a premium Genesis experience integrated with a premium customer waiting lounge.
The new design comprises a generous, pure and dynamic spatial concept, a clean and simple design language with pure materials and finely crafted details, and improved customer digital touchpoints in line with evolving customer trends. Genesis’ Shop in Shop environments are illuminated through tones of black, which cover a wide range of materials used within the showroom design, laced with complementary tones and accents of copper and light wood. The sophisticated spatial design offerings reiterate Genesis’ naturally understated expression of elegance and solid, yet firm, shapes reflect confidence.
The clear and linear showroom lines are accentuated by modern materials, ambient lighting, fixtures, and sleek furniture all of which combine effectively to create a relaxed atmosphere. The Shop and Shop system uses a modular approach through wall installations, display fixtures, built-in tables, and workstations for facilitating expansion and adaptability to meet dealership requirements.
The standardization of the retail visual identity and store layout is an integral part of Genesis’ drive to upgrade its existing Dealer Network Development by integrating innovative formats. These innovative design concepts comply with Genesis’ new retail standards and modernization of the retail network while delivering a successfully localized implementation of the globally approved Genesis experience to the UAE.
“When it comes to the luxury automobile market in the UAE, customers have discerning tastes and a refined palate for premium quality touchpoints that extend well beyond the initial product value proposition,” added Belda.
“Bricks and mortar will always feature as a primary function of our differentiated luxury brand offering. Although the Genesis journey is rapidly evolving, we are excited to introduce a unique brand experience through dedicated retail environments that will evolve for years to come.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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