Bentley Emirates has officially opened a brand-new flagship showroom in Abu Dhabi. Located in the heart of the capital on Zayed Road, the new Bentley Emirates Abu Dhabi showroom is meant to cater to the growing demand for Bentley cars from the brand’s loyal customers in the capital.
The new Abu Dhabi showroom occupies a larger area when compared to the previous showroom with a display of 15 exquisitely crafted Bentley vehicles across 2,050 sqm. The Bentley Emirates Abu Dhabi and Dubai showrooms are the only Bentley showrooms in the world to feature a luminary façade lit by tens of thousands of LED lights and provide customers with an experience beyond that of a typical luxury retail environment.
The new showroom that realizes the vision of both Bentley Motors and its exclusive dealer in the UAE, Al Habtoor Motors and Bentley Motors to provide customers with a retail experience that is truly exclusive by redefining the luxury retail environment. This has been done by blending traditional craftsmanship and contemporary design.
The Mulliner Room is a brand new feature in the showroom that serves as a venue for customers to experience an exclusive, tactile and sensory experience to personalise their car. This central area of the facility presents a range of over 100 paint colours and exhibits some of the unique features commissioned by Bentley owners in the past. The VIP Majlis is a hospitality suite that offers a blend of luxurious materials alongside traditional Arabic patterns and perfectly illustrates the space where modern meets traditional hospitality.
The new customer environment offers a space with a bespoke, uniquely British feel and a focus on personal commissioning. The most notable features of this space are Bentley’s meticulous attention to detail and signature craftsmanship. The high quality materials carefully selected for use in Bentley models (notably leather, wood and polished metals) have been integrated into every feature in the showroom. The showroom elegantly displays Bentley’s full range of models and the brand’s latest merchandise from the Bentley Collection.
Speaking at the opening of the new showroom, Sultan Al Habtoor, President – Al Habtoor Motors said, that 2020 has been a very significant year for Al Habtoor, both as a nation and as a group. It marked 50 years of Al Habtoor Group and will be a turning point for us as the UAE prepares for the next 50 years of growth and development. He said that the new showroom is an outstanding example of this vision and Al Habtoor Motors was proud to be a part of it.”
Sarah Simpson – Middle East Regional Director at Bentley Motors said, “With Al Habtoor Motor’s record in providing an unrivalled customer experience in the luxury automotive sector and Bentley’s reputation for exquisite craftsmanship and detailed personalisation, this new showroom brings these elements together and redefines the automotive retail market for the UAE’s capital. The opening of this facility marks another landmark in the longstanding and highly successful partnership with Al Habtoor Motors and we look forward to continued growth in the number of new Bentley owners in Abu Dhabi.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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