Scuderia Ferrari Primato Watch

Ferrari has unveiled a limited Edition Swiss Match watch to celebrate the legendary automaker’s 70^th anniversary. The Maranello Ferrari team designed the watch to support Scuderia Ferrari, Ferrari’s racing division. The watch’s appearance was designed by Ferrari, under the leadership of the Head of Design, Flavio Manzoni.

 The limited edition timepiece comes with a carbon fiber 44 mm case and dial, stainless steel bezel, rotatable inner ring and a rich Cordura strap. The chassis of the watch has a unique lattice structure

 Painstakingly handcrafted by expert craftsmen at Sellita, the new Ferrari Primato collection chronograph styles are watches that tell time with smooth precision to help Ferrari fans arrive on time in style.  Production is limited to 399 models and the watch has custom engraving on the back of the piece.

 In the UAE, the limited edition watch is available at Hour Choice stores.