The new type of installation process for this Supra ColorSHIFT DRL is incredibly simple,” explained Justin Hartenstein, Oracle Lighting director of development. “The installer does not need... Read more
The Specialty Equipment Market Association (SEMA) today announced the Top 12 builders in the seventh annual SEMA Battle of the Builders® competition, the event that determines the builder th... Read more
The Specialty Equipment Market Association (SEMA) announced the industry’s Best New Products Award winners, with the products featured this week in the inaugural SEMA360 online trade event.... Read more
The automotive specialty equipment industry typically gathers during the first week of November for the SEMA Show. Although the in-person event is not taking place this year, the industry wi... Read more
SEMA, the Specialty Equipment Market Association, announced today that due to Covid-19 and concerns that event facilities and services will be unavailable, the SEMA Show will not be taking p... Read more
Nexen’s, subsidiary in North America, Nexen Tire America launched its all-new Roadian GTX grand-touring tire at the 2019 SEMA Show in Las Vegas. The launch of the company’s first grand touri... Read more
Leading Chinese tire manufacturer Linglong Tire used the 2019 edition of the SEMA show to showcase its key products. The SEMA show was held in Las Vegas from November 5 to 8, 2019 and this m... Read more
The Mustang is seen as the ultimate muscle car. Ford stunned visitors to the SEMA show with its all-electric variant of the Mustang. The car even sported a manual transmission. According to... Read more
Forgeline Motorsports made a definite impact at the recent 2016 edition of the Specialty Equipment Market Association (SEMA) Show in Las Vegas by winning the Global Media Award. The company... Read more
THE ART OF CURATION: ‘THE POWER OF FOUR’
Plaid With Purpose: Jeep® Wrangler 85th Anniversary Edition Brings Heritage Style to Legendary Capability
The beginning of a new era: fully electric BMW M Neue Klasse sets unrivalled high-performance standards.
A Milestone for Human-Vehicle Interaction. BMW Intelligent Personal Assistant Expanded to Include Amazon Alexa + Technology.
GOODYEAR CONTINUES SUPPORT FOR TEAM DE ROOY IN THE 2025 DAKAR RALLY
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