Nexen’s, subsidiary in North America, Nexen Tire America launched its all-new Roadian GTX grand-touring tire at the 2019 SEMA Show in Las Vegas.
The launch of the company’s first grand touring tire called the Roadian GTX was highly anticipated and is meant to meet the needs of motorists who own small crossovers and midsize-SUVs. Nexen’s goal was to develop one of the most competitive tier-one tire solutions that is available for the CUV/SUV market. For this market, the characteristics that matter the most to customers are durability, ride comfort and affordability. The crossover and midsize-SUV vehicle segment is one of the automotive segments with the highest rate of growth in the US market. In the Roadian GTX tire, motorists get an affordable top-tier, high-performance tire solution.
Customers do a lot of comparison before finally choosing the tires for their vehicle and they are very particular in terms of checking for characteristics like tread life and mileage warranties. For customers in North America, the all-new Roadian GTX offers a segment-leading 70,000-mile warranty as well as 36 months of roadside assistance.
The Roadian GTX tire is available for over 90 percent of the most popular CUV/SUV OEM tire sizes that are available in the market currently. As it does for many of its current tires, like the Roadian MTX Xtreme off-road tire, Nexen will be providing a 45-day or 500-mile money back guarantee trial for the Roadian GTX.
The most notable characteristics for the all-new Roadian GTX grand-touring all-season tire include:
• 680 A A U.T.Q.G. treadwear rating
• It is available in more than 34 sizes
• It would be available in sizes which range from 17- to 22-inches and thus cover 90 percent of OEM sizes on the market today
• Speed rating H, V & W available
• Top-tier 70,000-mile warranty
• 36-month roadside assistance
John Hagan, executive vice president of sales for Nexen Tire America, Inc. said, “Crossovers and mid-size SUVs are dominating the new and used car markets and we at Nexen Tire know these drivers need a top-tier tire solution at an affordable price point. That is why we developed the Roadian GTX. Many families rely on a single vehicle for all their transportation needs, which causes additional mileage and the need for more tread life out of tires. The Roadian GTX not only delivers incredible tread life, it also provides superior ride-quality and overall reliability.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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