This year’s Tour de France has marked yet another milestone for Continental, which continues to use its involvement in the world of sport to positive effect, both around the globe and here i... Read more
BKT, which is one of the leading players in the segment of off-highway tires has been active in promoting players who move on the football pitch with the same agility that the company’s tire... Read more
Kumho Tire has finalized a sponsorship deal with Czech football club FK Mlada Boleslav. Apart of the deal which is for a period of three years and will run until the 2021-22 season, Kumho wi... Read more
Balkrishna Industries Limited (BKT) has signed on as the “Official Global Partner of LaLiga”, the Spanish football league. The partnership has been finalized for a period of three years and... Read more
Kia Motors has become the Official Partner of the UEFA Europa League for 2018-21. As part of Kia’s three-year sponsorship agreement which will last until the UEFA Europa League final in 2021... Read more
Yokohama has made a new video featuring football stars from Chelsea FC and the American YouTube sensations Dude Perfect to boost brand awareness. In the video posted on YouTube and the compa... Read more
Falken has taken to sports marketing in a big way by expanding its presence in football. The tyre brand not only signed on as a sponsor for the well known English football club Liverpool FC,... Read more
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