The premium automobile manufacturer BMW is presenting itself at Auto China 2020 in Beijing with new models and concepts for extremely sporty driving pleasure and sustainable mobility. The fo... Read more
BMW Group Middle East is hosting a brand-new series titled the LVL Up Academy taking place through September. The series provides future eSports stars and casual gamers an opportunity to eng... Read more
This new notebook lets you keep track of your important appointments and reminders not as usual in black type on a white background, but in white type on a black background! The new “W... Read more
BMW Group Middle East will be hosting a three-day gaming extravaganza from the 20th till the 22nd of August featuring Fortnite, one of the world’s most popular battle royale games. The initi... Read more
Today, the English sci-fi thriller podcast “Hypnopolis” celebrates its debut. This makes BMW the first automobile manufacturer in the world to offer its customers their own audio... Read more
Fully electric mobility celebrates its premiere in a BMW X model – the new BMW iX3 (fuel consumption combined in the NEDC test cycle: 0.0 l/100 km; electric power consumption combined: 17.8... Read more
At today’s Apple Worldwide Developer Conference it was announced that BMW will become the first carmaker to enable its customers to use iPhone as a fully digital car key. BMW was the first t... Read more
The two companies cited the cost of developing a new next generation shared autonomous drive technology platform, as well as current business and economic conditions, as reasons for putting... Read more
In constructive dialogue with the German Works Council, the BMW AG has agreed to a package of personnel measures that balances the future competitiveness of the company with the interests of... Read more
In line with the BMW brand’s major expansion and involvement in the world of computer, online and simulation games, BMW Group Middle East has announced the launch of its local initiative, Ba... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
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Where the World Stops and the Drive Begins
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