The third generation of the BMW X6 M Competition, which was launched in Spring 2020, is a really imposing presence: From the “compact car prospective”, in particular, the massive crossover o... Read more
BMW M GmbH is expanding its ranks of ultra-sporty CS models with the introduction of the BMW M5 CS (fuel consumption, combined: 11.3 – 11.1 l/100 km [25.0 – 25.5 mpg imp] correspond to NEDC;... Read more
With yet another new sales record, the BMW M GmbH continued to grow also in the 2020 fiscal year. Despite the effects of the Corona pandemic on the market, it was possible to increase the nu... Read more
As one of the pioneers in the use of a smartphone as a digital vehicle key since 2018, BMW is pressing ahead with the development and popularisation of its BMW Digital Key feature, which is... Read more
20 years have passed since the first generation of BMW iDrive made its debut. Now, at the Consumer Electronics Show (CES) 2021, BMW is announcing the next chapter in its display and operatin... Read more
BMW Group Middle East and its two importers for the United Arab Emirates, AGMC and Abu Dhabi Motors, announced a Memorandum of Understanding (MoU) with Etisalat at Dubai’s annual technology... Read more
With the BMW Motorrad Definition CE 04, the BMW Group is presenting the near-series version of the BMW Motorrad Concept Link at #NEXTGen 2020. As a link between the analogue and digital worl... Read more
After the phenomenal global digital launch of #NEXTGen 2020, BMW Group Middle East hosted its localised event showcasing the extraordinary insights and previews of the BMW Group’s technologi... Read more
Those who drive a threesome are spoiled for choice Choice. Nevertheless, BMW promises that the sporty driving experience will always be is anchored right at the top of the BMW DNA. As with t... Read more
Piëch Automotive AG, the automotive start-up based in Zurich, Switzerland, has appointed a number of leading executives, as it builds towards the launch of a pure-electric two-seater sports... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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