104 leading galleries from 23 countries and territories will present a unique overview of the diverse art scenes across Asia and beyond during this year’s Art Basel in Hong Kong, taking plac... Read more
BMW Group Middle East has announced the launch of its highly anticipated Joy at First Sight campaign to coincide with the start of the Holy Month. The campaign was created to capture the sen... Read more
‘United in Rivalry’ enters the next level in 2021. BMW is once again partner of some of the top Esports teams in the world this season. Cloud 9, FNATIC, FunPlus Phoenix, G2 Esports and T1 wi... Read more
The development of the MINI App – first introduced in July 2020 – is continuing apace. Having already been launched in 33 markets (mainly in Europe), this key interface between smartphone an... Read more
The BMW Group will be accelerating its expansion of e-mobility in the coming years. By 2030, at least half the company’s global sales are expected to come from fully- electric vehicles. This... Read more
The test drives at Almeria (ESP) last week represented another milestone in the development of the BMW M4 GT3, with successful endurance runs and race simulations. Martin Tomczyk, Jens Kling... Read more
Associates at BMW Group Plant Leipzig can now consider themselves multi- millionaires. Sixteen years after the plant went on stream, the 3,000,000th BMW “made in Saxony” has just rolled off... Read more
AGMC, the official importer of BMW Group vehicles for Dubai, Sharjah, and the Northern Emirates, has expanded its engagement in local motorsport announcing its one-year partnership with Duba... Read more
Similar to other economic sectors, the automotive industry in the UAE also experienced the impact of the unprecedented COVID-19 pandemic in 2020. Despite the new challenges, the year 2020 ha... Read more
In the MINI premium small car model range, the MINI 5-door is the prime example of how creatively space can be used in typical MINI style. The MINI 5-door combines characteristic driving fun... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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