Zenises may be a newcomer as a brand but the company has many years of experience in the tire industry and aims to deliver a unique combination of market-leading premium economy tires with cutting-edge technology, fuel efficiency and outstanding performance to customers. The brand made its entry in the European market last year and has now launched a new website, zenises.com to showcase its expanding tire portfolio. In addition to the company’s own brands which are named T and Z, the website highlights other tires that have been recently added to the Zenises range and the company’s longstanding collaboration with the Westlake brand of tires for passenger and commercial vehicles.
The website has been optimized for easy navigation and providing maximum information to browsers with separate sections for product details, customer interaction and global tire marketing events. There is also a section where users can access articles and newsletters from the Zenises team. The new website will definitely play a key role in Zenises’ branding and communication strategy and will be updated on a regular basis.
Speaking about the new website, Harjeev Kandhari, CEO of Zenises Group commented that the new website reflects the company’s decision to use a knowledge-based marketing approach. It will serve as a handy tool for sharing the company’s insights and experiences within the tire industry in addition to highlighting the special features of Zenises.
He added, “We want to demonstrate what makes us ‘stand out’ – including our long-term efforts supporting good causes around the world through the work of our Foundations as well as our passion for global travel experiences – putting our tires to good use, for example, through our Zenises Voyager and Talking Tread features.”
He concluded that the most notable feature of the site was that it would help browsers to know more about the company. By visiting different sections of the site, users can get an accurate picture of “who we are, what we do and how we can make a difference”.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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