Zenises Group Sets up New Technology Centre in Spain

The Zenises Group has set up a new technology centre covering four floors in Madrid, Spain in order to stay in tune with recent technological developments and explore the potential for new business opportunities. The team at the centre will be helmed by a General Manager and Vice President of Technology and is eventually expected to a workforce of 40 family members. The new centre is expected to account for a lot of new business growth over the coming years.

The main aim of setting up the new technology centre was to oversee the “disruptive thinking” of the Zenises Group. The team at the Technology Centre will focus on disrupting the value chain in the tyre industry so that the end consumer benefits from more value. The emphasis will be on fully investigating the potential for all the new technologies both when it comes to the product and distribution chain. The centre will also provide support to all of the company’s manufacturing and distribution partners.

Zenises has appointed Javier Iglesias as the General Manager of this new business division. Javier is a veteran of the tyre industry and has over 14 years of experience in senior sales and marketing roles across a number of tyre segments as well as in a broader B2C marketing environment.

Iglesias was educated to degree level in the United Kingdom, and also holds an M.B.A. from Newport University and a postgraduate qualification in Business Administration from IESE Business School (Navarra).

The new Vice President of Technology is Fares Kameli who has over two decades of experience in business and I.T. development in Europe and North America and is moving to this role from his position as Head of Digital Marketing at Parques Reunidos. Kameli graduated with a Degree in Computer Science before embarking on his career.

Commenting on the new technology centre, Harjeev Kandhari, Zenises Group CEO said, “We’re pleased to welcome Javier and Fares to this disruptive future. Their experience and skills will be invaluable as we grow and harness new technology which we expect to deliver transformational change to the tyre industry.”