Zafco made an impact the Reifen 2016 show that was held recently in Essen, Germany. The Zafco booth has always been notable for interesting activities and an eyecatching display of products at the trade shows it has participated in. The Reifen show was no exception.
At the Zafco booth, the company exhibited a wide range of products from ZEETEX and OTANI for all tire categories targeted at the European market.
Zafco also held the product Launch of the long awaited “Value for Money” Zeetex range on the first day of the Reifen Show by unveiling four new patterns including Van Tire, CT2000 vfm and UHP tire, HP2000 vfm. The two other patterns that were launched belonged to the Truck and Bus Radial segment; the new generation FRT Tire for Longhaul application, “ZTH1 Extra” and new generation Drive axle tire for Regional application, “ZDR3 Extra” were also launched.
In OTANI, a new Drive Axle pattern for Off road application, OH-312 was launched. The tread pattern is aggressive enough to deliver outstanding traction in tough off-road conditions.
The Zafco team met with visitors at the imaginatively designed OTANI Bar designed in the form of a truck where they enjoyed a wide range of beverages and refreshments of their choice. A race-track activity for visitors also created excitement and buzz on the booth.
A lavish gala dinner event was organized at Atlantic Congress Hotel on the second day of exhibition, which was attended by around 110 people. An exclusive Loyalty Program called ‘GRATIAZ’ was launched in the event, followed by an in-depth product presentation and test results of new ZEETEX VFM Range.
Commenting on Zafco’s participation in the show, Raghavendra Sanga – Head of Product Communication & Marketing said, “As always, the footfall at the Reifen show was massive and having a remarkable response for our products certainly paid-off. Being there among the top tire manufacturers and having strong product portfolio, ZAFCO vows to keep striving forward by offering tailor-made products to the market. Last but not the least, the visitors were delighted to see the test results of our new products.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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