Innovation is the name of the game in the automotive sector and Porsche has gone on an innovation offensive by setting up a new company devoted to digitization. The establishment of a new subsidiary named Porsche Digital GmbH has been formally approved by the Supervisory Board of the company. The new company will steer Porsche’s drive to position itself as a leading provider of digital mobility solutions in the premium automotive segment. Thilo Koslowski, an expert in both the automotive and technology sectors, who recently joined Porsche from the US IT consulting company Gartner Inc will be the Managing Director of Porsche Digital GmbH. The new company be based in Ludwigsburg near Stuttgart and will also have operations in Berlin, Silicon Valley and China.
Speaking about the new company, Wolfgang Porsche, Supervisory Board chairman of Dr. Ing. h.c. F. Porsche AG said that with the business environment changing on a dynamic basis, the company will be harnessing new technologies in order to strengthen the Porsche brand, develop innovative customer experiences and attract new partners.
According to Porsche CEO Oliver Blume, the new subsidiary “is a logical step in order for Porsche to successfully position itself for the digital future.” Blume added that for Porsche digitization will extend to cover three aspects: Product, customer and companies. The new company will serve as a Competence Center to identify and develop digitization and technology to transform customer experiences, products and business areas. Porsche Digital GmbH will work closely with other Porsche units to test and implement new models and products to enhance Posche models and elements of customer service. Another goal of the company would be to identify and evaluate trends which would provide access to relevant technologies.
Porsche Digital GmbH would also serve as a connecting link between Porsche and innovators around the world, especially when it comes to connectivity, self-driving vehicles and smart mobility. In the long run, Porsche’s plan is to use its new subsidiary to create a digital ecosystem through long-term partnerships with suitable partners. The company might also invest in venture capital funds and start-ups which specialize in new technologies.
Speaking about the venture, Managing Director Thilo Koslowski said, “Digitization is leading to the renaissance of the automobile and is making it the central element of our digital lifestyle. We will create digital customer experiences typical of Porsche which are fascinating and intelligent – both inside and outside the vehicle.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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