Zenises entered the European market last year. In a significant bid to expand its presence on the continent, the company’s brand Z Tyre has tied up with Autia to expand the company’s retail presence in Spain.
Autia is the new name for the Eurotyre retail network. The group is a consortium of 100 members who are full shareholders and was established back in 1993. In view of the expansion in the network and its drive to evolve to meet the changing needs of the end user, the organization has been rebranded as Autia.
Z Tyre too has a similar vision and is seeking to expand its presence in the retail market in Europe. As an outcome of the agreement between the two companies, Autia will be offering Z tires through its network of dealers from March 1, 2016. All Autia retail locations will showcase bespoke point of sale materials for Z tires and launch a special tire warranty to draw the interest of end users. The collaboration will also involve more joint sales initiatives in the forthcoming months with members of the Autia network.
This partnership is expected to be mutually beneficial to both parties and highlights Z Tyre’s focus on supporting its growing network of retail partners.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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