Vredstein, Apollo’s brand of premium tires, has tied up with Fintyre to expand its distribution network in Italy. Vredstein has been operating in Italy for more than 20 years and will utilize Fintyre’s distribution network to expand its presence in the Italian tire market. Through this partnership, Vredestein will gain access to a larger network of tire retail partners as well as an exclusive distribution channel. Vredstein’s soft franchise retail concept ‘Centro Sicurezza Vredestein’ will also benefit from better availability due to faster delivery times due to the availability of stock in multiple locations.
As an outcome of the new exclusive partnership with Fintyre, Vredstein expects to expand brand awareness, especially when it comes to premium tires and winter tires. The collaboration with Fintyre will pave the way for the development of a new business model and will further strengthen the Vredstein’s own soft franchise network ‘Centro Sicurezza Vredestein’.
Vredstein will now work closely with Fintyre and Fintyre’s 9 local tire warehouses to ensure optimum availability of Vredstein products in Italy.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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