Pirelli, the premium tire manufacturer brought its innovative Pirelli Tyre Hotel to the UAE. The tire hotel is billed as a special storage facility that motorists can use to store their tires for optimal performance.
A special section of the P Zero World showroom in Dubai has been dedicated as a temperature-controlled storage facility, complete with custom-designed racks for maximizing the durability and the health of the tires that are stored. Pirelli first launched its Tyre Hotel concept at its Tyre Performance Centre in Burton-on-Trent, England.
The opening of the new Pirelli Tyre Hotel in Dubai could not have come at a better time with the motorsport and track day season commencing in the region. The tire hotel’s location on Hessa Street in Dubai is ideal for easy access to the Dubai Autodrome, which is nearby. Drivers can step into P ZERO World for a tire change, and go quickly to the Autodrome for a track session before returning to the hotel for switching tires again.
Use of the tire hotel is complimentary for those who have Pirelli tires. The facility can also be used for storage of tires for vintage cars. Customers can use the facility to minimize the possibility of flat spots, a condition that is commonly seen in cars that are parked for long periods. Off-road enthusiasts can also use the hotel with the advent of the off-road season.
The Tyre Hotel is just the latest example of the attention Pirelli pays to driving service excellence in the region. Commenting on the concept, Alberico Avogadro, Managing Director Pirelli Middle East, said that the Tyre Hotel is a new concept that is meant to meet the needs of the brand’s loyal customers and drivers who want to get the optimal performance from their tires, whether on the track or the road.
He added, “We are committed to service excellence and the hotel facility means drivers don’t have to worry about the performance of their tires. Our team of specialists at P Zero World Dubai take care of everything, which allows drivers to pull in for a pit-stop, change their tires and go.”
P Zero World Dubai is one of only four such stores in the world. Pirelli has three similar stores in Munich, Monte Carlo and Los Angeles. The store is the only outlet in the UAE where motorists can get access to the complete range of Pirelli tyres. Spread over an area of 600 sqm, it offers laser-guided wheel alignment tools and automated tire mounting equipment.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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