Pirelli’s subsidiary in North America, Pirelli Tire North America Inc. broke ground for its new plant in Silao, Mexico. Production in the new plant is scheduled to begin in the second quarter of 2017.The plant is scheduled to begin production in the second quarter of 2017. The official groundbreaking ceremony was attended by eminent dignitaries and key executives of the tire manufacturer including Miguel Marquez Marquez, governor of Guanajuato; Antonio Morales Maciel, mayor of Silao, Guanajuato; Pierluigi Dinelli, CEO of Pirelli NAFTA Region and Tom Gravalos, CEO and managing director of Pirelli Mexico.
The new tire factory will strengthen Pirelli’s position in Mexico and fuel its growth at a worldwide level, in addition to increasing its market share by catering to the needs of domestic and overseas customers. According to Pirelli, the new plant highlights the importance of the NAFTA market in Pirelli strategy for global expansion.
Just like the current factory which is located adjacent to the new factory, the new facility will be engaged in the production of premium tires like ultra-high performance tires (UHP tires) and high performance tires for cars and SUVs in the NAFTA market.
Pirelli has already invested USD 400 million in the current factory and the new tire plant will require an additional investment of USD 200 million. The existing factory produces 3 million tires on an annual basis and this is slated to increase to 5 million tires. With the new factory expected to produce 2.5 million tires on an annual basis, the total production of both factories in Silao will be 7.5 million tires by the end of 2018.
Pirelli says the new plant “confirms the importance of Mexico among Pirelli’s international operations, also thanks to its strategic position. In recent years Mexico has been an ideal base to significantly develop Pirelli’s rapidly growing position in the NAFTA region, a market which has been confirmed as one of the most promising for the success of the premium strategy.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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