Nexen Tyres Boosts Appeal to Children with Hello Kitty Tyres

Children who love Hello Kitty have fresh cause to cheer. In addition to merchandise like backpacks, cups, erasers and lunchboxes, they will now be able to see their favourite character on vehicle tyres, thanks to Nexen Tire.

Hello Kitty bicycle tyres have already been available in the market for more than ten years, but Nexen is the first mass-market tyre manufacture to venture into the world of Hello Kitty tyres for automobiles.

Nexen Tire has teamed up with Sanrio to make the Hello Kitty tyre for the Japanese market. The tyres will feature the Hello Kitty logo and will also have a laser etching of Hello Kitty’s nose and whiskers, which will be painted in pink. The tyres will be available at the retail level in the late summer of 2018 and will feature the Hello Kitty logo along with a laser etched nose and whiskers, all painted in pink. Prices have not been fixed yet, but the company said that if there is demand for these tyres, it would make Hello Kitty tyres for sportscars and sell them in the European, South Asian and North American markets.

For those who do not want to look too feminine with Hello Kitty tyres, there is the Cinnamoroll tire. Cinnamoroll is another popular character of children, a chubby male puppy complete with floppy ears, blue eyes and a plump and curly tail resembling a cinnamon roll.

A sports car with tyres having pink etchings. What will we see next?