Nexen Tire, which is one of the fastest growing tire manufacturers on a global basis has announced that it would be collaborating exclusively with the Al Saeedi Group in the UAE. The Al Saeedi Group which is based in Dubai specializes in tire distribution and tire service solutions.
Nexen tire is known for the manufacturing tires of superior quality which are fully compliant with international quality standards. The company sells 40 million tires in over 140 countries annually, and of these over four million tires are sold in the Middle East.
Nexen Tire has a long-term partnership with the renowned football club, Manchester City Football Club, who recently emerged as the English Premier League Champions.
The Al Saeedi Group operates nine Saeedi Pro service centers across the UAE, and also has seven unique mobile service units that cater to customer needs on a 24×7 basis.
Commenting on the partnership with Al Saeedi, Janghwan Lee, Managing Director of Nexen Tire Corporation, said that the company was pleased to announce its exclusive partnership with the Al Saeedi Group, which is aimed at strengthening its presence in the local tire market.
Lee added that the company needed a distributor with a strong presence in the UAE market and Al Saeedi proved to be the right fit. He said that Nexen uses the latest technologies to produce high-quality tires that are free of defects and meet the needs of customers across different segments.
Anish Malattiri, Managing Director of Al Saeedi Group, said, “We are proud to associate with Nexen Tire, one of the global pioneers in the tire industry for the past five years. He said that Al-Saeedi’s partnership with Nexen has reinforced the presence of Nexen tires across the UAE in almost all passenger car and SUV segments. It has also contributed to making the Al Saeedi Group one of the leading tire distributors in the UAE.
He added, “This exclusive agreement will give us an edge to further capture the domestic market. We have great customer loyalty across the UAE. Al Saeedi brings the highest quality of products and services to the UAE market. We have always been on the lookout for reliable and strong manufacturers that complement our vision and approach.”
He said that the Al Saeedi Group has helped to popularize Nexen tires in the dealer, fleet and rent a car segments using its multiple sales and marketing channels including their nine retail outlets and even in the government and semi-government sectors.
“We guide our customers in their purchase decisions and select what is best for their vehicles from our wide array of products. The growing demand from our loyal customers has led to further expansion plans. We will continue to look for new ways to enhance our products and services and ensure optimum customer satisfaction,” Malattiri concluded.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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