Nasser Bin Abdullatif Alserkal Est., which is the exclusive importer and distributor of Bridgestone tires for Dubai and the Northern Emirates in partnership with Dubai Municipality, recently broke ground for the construction of a modern AED 10 million Alserkal Bridgestone Truck Tyre Centre. The new facility covers 52,000 square feet, and will play a key role in Alserkal’s strategic retail expansion plan. It will be built within the truck and heavy equipment market in the Al Ruwwaya area of Dubai.
The ground-breaking ceremony was attended by many eminent dignitaries like Ahmad Bin Eisa Alserkal, Vice Chairman, Nasser Bin Abdullatif Alserkal; Ahmed Abdul Karim, Assistant Director General for Public Support, Dubai Municipality; Eng. Jumaa Al Fakaii, Director of Property Management Department, Dubai Municipality; Faisal Al Badiaoui, Director of Market Management, Dubai Municipality; Eng. Omar Abdulrahman, Head of Investment Department, Dubai Municipality; as well as representatives from Bridgestone Middle East and Africa. Senior representatives from Dubai Police, Emirates Transport, RTA, Dubai Government Workshop, ENOC Lubricants, and Enoc Tasjeel.
The outlook for truck sales in the UAE is very bright and recent industry reports have indicated that the market is expected to grow at a compounded annual growth rate (CAGR) of 8 percent in the period up to 2021. Thus, Alserkal’s opening of the new Al Serkal Bridgestone Truck Tyre Centre is both timely and strategic, and will help the company to cater to the growing demand for a professional trucking centre and facility in the UAE. The new center is scheduled to be completed by the end of the first quarter of 2018, and will be staffed with highly trained and experienced trucking maintenance managers and technicians while being compliant with the set international standards and best practices in heavy vehicle maintenance.
Ahmed Abdul Karim, Assistant Director General for public support, Dubai Municipality commenting on the opening of the new center said that Dubai Municipality was happy to partner with Nasser Bin Abdullatif Alserkal Est. for the development of a modern and innovative truck centre in Al Ruwwaya3. He stated that he expects the centre to contribute towards providing outstanding, safe, healthy, environmentally friendly and accessible services for the trucking industry, thus further reinforcing the strategic vision of Dubai Municipality towards sustainability, development of strategic partnerships and the efficient management of financial assets.
Eng. Jumaa Al Fakaii, Director of Property Management Department, Dubai Municipality said that the trucking and heavy equipment segment is expected to grow at a high rate thus fuelling the demand for a facility that can service and address all trucking needs of heavy vehicles passing through Dubai. Once the new center is completed, it will be the first ever truck and heavy equipment facility that will combine services for all trucks and heavy vehicles in one location.
“We are honored to be part of Bridgestone’s success in the UAE. Our partnership with Dubai Municipality represents a strategic retail investment that will help Bridgestone and Nasser Bin Abdullatif Alserkal grow faster across a very dynamic transportation sector. Over the years, we have enjoyed strong partnerships with both Bridgestone and Dubai Municipality and the establishment of this new trucking centre will allow us the opportunity to further reinforce our ties and help drive in more growth”, said Ahmad Bin Eisa Alserkal, Vice Chairman, Nasser Bin Abdullatif Alserkal Est.
The center will comprise a truck wash, repair facility and a registration & insurance counter—thus providing private, fleet and transport companies with the complete solution for all their needs. The Alserkal Bridgestone Truck Tyre Centre will also be offering preventive maintenance services (PM) for trucks and trailers, including oil, lube and filter service; DOT annual inspections; electrical repairs for lights, charging and starting; brake adjustments, repair and replacements; wheel-end work; and minor body repair services.
Tariq Al Rasheed, Director Retail & Marketing, Nasser Bin Abdul Latif Alserkal Est said that the Alserkal Bridgestone Truck Tyre Center will be positioned as the first one stop center for truck owners and transport companies. He said the new center will help to meet the growing expectations of transporters when it comes to quality products and services.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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