The Michelin Corporate Foundation marked its support for diversity with a USD 500, 000 grant for the upcoming International African American Museum (IAAM). The generous grant will go a long way towards helping the museum to achieve its final USD 12.5 million tranche of the desired USD 75 million goal for its construction.
Commenting on the initiative, Michael Boulware Moore, IAAM president and CEO said that Michelin has a longstanding relationship with South Carolina since it opened its first factory there more than 40 years ago. He said that the USD 500,000 grant highlights Michelin’s commitment to the state and its support for diversity.
The IAAM is meant to serve as an institute for learning that will specialize in African American history and will explore the African American experience. The museum will be built on the historic site of Gadsden’s Wharf on the Charleston Harbor, which was one of the key points for the landing of enslaved Africans in North America. Dr. Henry Louis Gates, renowned Harvard professor and IAAM national advisor, called Charleston the “ground zero of the African American experience.”
Pete Selleck, chairman and president of Michelin North America, Inc said that as a global company, Michelin appreciated the way that our differences make us stronger human beings.
He added, “With that in mind, we are proud to support the International African American Museum — an institution of history and education that will encourage the celebration of diversity and improve understanding about the diverse experiences of different ethnic groups that contribute to the fabric of our country.”
Michelin’s investment will acknowledged in the Stele Terrace in the museum’s African Ancestors Memorial Garden, a collection of gardens and artistic installations that will extend across the grounds of the museum. The Stele Terrace will also have an audio component that projects recordings of songs or spoken words in different languages from areas of origin in West and West Central Africa in order to help visitors connect with the African culture and language and to understand that Africa is not just one entity but comprises many unique peoples and traditions.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She has expertise in writing copy both from the agency and corporate perspectives and has worked on press releases, website content, all kinds of marketing collateral and management of social media channels like facebook and Twitter. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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