Magna Tyres Group, which is based in the Netherlands, has expanded its presence to the United States by opening a new sales office. The new office has been opened in Fort Lauderdale, Florida.
The company which has its headquarters in Waalwijk, Netherlands specializes in the production of off-the-road (OTR), industrial and truck tires. The new sales office will be run by tire industry veteran Robert Smith. Magna said that Smith is an able leader who has over two decades of experience in general management and sales in the tire industry for leading brands in the tire industry. The company termed Smith as the perfect person to lead the expansion of Magna Tyres into the American tire market in view of his deep knowledge of international business and broad knowledge of the tire industry.
Rober Smith began his career in the tire industry in 1999 with Michelin North America. He spent 16 years working for Michelin in various commercial sales and management positions before moving on to Wegman Automotive for more than two years. His last stint was at Maxam Tire North America where he worked for four years as the Midwest sales representative.
Magna had opened its first office in the North American market recently in January when it established an office in Vaughan, Ontario to cater to its customers on a 24/7 basis and to provide them with the support they required.
Magna said that the expansion to the US market was needed in view of the company’s rapid growth and the high demand for Magna tires in the US market. It said that the expansion to the US market was in alignment with the company’s strategic vision to become the premium second-tier tire brand on the American continent.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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