Kumho Tire has received Red Dot design awards for the fifth year in a row. In the product design category, two of Kumho’s tires, the K-Silent Tyre and Road Venture MT51 emerged as winners of the 2016 edition of the Red Dot Design awards.
The K-Silent Tyre was singled out on the basis of its ability to reduce the resonance noise which is made by vibration of air within the tire. Kumho claims this is an industry first and received a patent in Korea for the tire’s design and its noise-absorbing components. The company launched the tire in selected international markets in June 2015. The company has applied for patents in other countries as well.
The Road Venture MT51 is highly suitable for use in muddy terrain. It is meant for both on- and off-road use and has been extensively tested over a wide range of conditions in the Australian outback. The tire has received highly favorable feedback from both SUV and pickup truck owners. The tire’s zigzag tread blocks have been created to enhance its self-cleaning properties and prevent designed to cope with rocky debris like stones and mud from getting stuck in the grooves.
Commenting on the award, Jeong Taek-Gyun, senior managing director of Kumho’s R&D headquarters said that the Red Dot Award ceremony is one of the world’s largest gatherings for those involved in industrial design.He added that bagging the award for the fifth consecutive year attests to the competitiveness and quality of the Korean tire company’s designs. He concluded, “We will continue to build on our capabilities in design and all other areas of tyre technology in order to further enhance our brand image.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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